As videos potentially escalate conversion rates up to 120%, more and more businesses have been implementing video marketing to boost sales. But, in the sea of competitors, you must make eye-grabbing videos to stand out. One way to do that is by utilizing video marketing tools.
Just in case you start to question what a video marketing tool is, it refers to any platform, software, or app that assists and supports the process of creating and editing video. A significant benefit of using video marketing tools is they can improve your overall video marketing strategy.
Most video marketing tools have a sharing and analyzing feature to spread your freshly-made video to multiple social media sites and monitor its performance on the internet. So, you can squeeze time to share your video and get audiences as fast as possible.
With tons of video marketing tools on the market, we’ve compiled the five best recommendations. The tools below have intuitive interfaces, so users don’t necessarily need professional editing skills. Let’s check them out!
Being one of the most popular video marketing tools, Animato is suitable for small to medium businesses. It’s a web-based video editor and is also applicable for Android and iOs. The straightforward interface is the reason why it wins so many hearts.
The subscription price for Animoto starts from $8 per month, which is very affordable. Moreover, there is a free trial option for users before purchasing. Here are some winning features of Animoto:
- Supports high-quality video up to 1080p
- Supports landscape and portrait videos
- Provides ready-to-use marketing storyboards
- Offers more than 3000 audio stock
- Provides comprehensive options of font library
- Provides share on social media button
Shakr is also a web-based video editor suitable for medium-sized businesses, startups, and enterprises. The monthly subscription to use Shakr is relatively high, starting from $49 per month.
However, the features are beneficial for creating promotional videos and support the overall marketing efforts. Some of the best advantages of Shakr are:
- Provides brand overlay
- Provides social sharing in one place
- Support video looping
- Support video streaming
- Provides analytics for video performance
- Provides privacy options
Vyond is an excellent web-based video editing tool to design, create, and share videos for marketing purposes. It provides ready-to-use templates, so users don’t have to establish video from scratch. It also provides an intuitive interface that is suitable even for beginners.
The monthly pricing for the cheapest plan costs $89 per month. Vyond is a bit of a high-end tool, but it provides a free trial for users before purchasing. Check out some stand-out features of Vyond below:
- Allows customizable branding
- Allows content management
- Provide customizable templates
- Easy Drag-and-drop interfaces
- Allows 2D drawing
- Provide animations and transitions
Another recommended video marketing tool is Wistia. From e-commerce to even blockchain games companies, it’s an all-in-one video tool that allows users to create, share, and analyze videos for promotional purposes. Wistia provides various video templates for many social media sites.
The good news is Wistia has a free plan but is limited to certain features. Users can always upgrade to a paid monthly subscription that starts from $99. To know more about Wistia, check out some of its features below:
- Provides basic video editing
- Provides customizable brand overlay
- Provides report and analytics
- Allows social sharing
- Responsive customer service
If you plan to create short video intros, animated explainer videos, slideshows, and edit videos in general, Renderforest can be a good resource. It has a broad set of video templates and image stocks and provides cloud storage.
Offering an exclusive feature of editing tools, Renderforest has an affordable pricing plan that starts from $6.99 per month. Renderforest is best suited for freelancers and small to middle-sized businesses. Check out more features of Renderforest below.
- Provides over 500 video templates
- Supports high-quality videos up to HD720 and HD 1080 formats
- Provides over 195.000 royalty-free image stock
- Available for Android and iOS.
- Provides 24/7 customer service
There are many options for video marketing tools on the internet, but the five above are top-notch in the Industry. Many users have left good reviews about them that prove the quality of their features.
You can use one or more video marketing tools to support your production. Choose the one that is suitable for your needs and fit your budget. After all, spending some cash on a video marketing tool is never a waste of money.
Andre Oentoro is the founder of Breadnbeyond, an award-winning explainer video production company. He helps businesses increase conversion rates, close more sales, and get positive ROI from explainer videos (in that order).
LinkedIn: Andre Oentoro